Reclaiming dignity through giving

Updated: Aug 7, 2020




There is a group of women who are reclaiming not only control of the insulting term 'bitch', but also turning it on its head to empower themselves, and at the same time using it to help other marginalised communities in New Zealand. After all, they will tell you unapologetically "bitches get things done".


Good Bitches Baking (GBB) is a volunteer organisation that creates baking treats and gifts them to people who are having a tough time. The GBB is on a mission to "make life a little nicer for the sad, the vulnerable, the ill, the homeless and countless others having a rough time".


Good Bitches have been popping up all over the country and Millie Bruce from Good Bitches Baking Whakatane approached us here at Pou Whakaaro to team up and support the people of Whakatane. We here at Pou Whakaaro are a charitable trust and our mission to support and empower people to live life well, lines up well with GBB's mission to make "Aotearoa the kindest place on earth".